EVERY YEAR WE SEE HOW THE NUMBER OF WEB USERS AROUND THE WORLD IS GROWING STEADILY .  

Few facts. The world's population is just over 8 billion people. More than 67.1% of them use mobile phones. Over the past year, this indicator increased by 1.8% - another 95 million unique subscribers began to use cellular communications, and their total number by the beginning of 2022 reached 5.31 billion.
62.5% of the world population use the Internet - the number of users in 2021 increased by 192 million (4%) and amounts to 4.95 billion people The number of social network users increased by more than 10% and totals 4.62 billion - this is 58.4 % of the total world population.Over the past 10 years, the number of Internet users has more than doubled. Since the number of people around the world who do not use the Internet has dropped to less than 3 billion for the first time, we can talk about the beginning of an important stage in global digitalization, when gadgets have turned from a luxury into a necessity.
In 2021, global social media ad spend exceeded $150 billion. This is approximately 33.1% of the total amount spent on digital campaigns.Every fourth Internet user aged 16 to 64 (27.6%) learns about new brands, products or services through advertising on social networks.
Every month, one in four working-age users (23.2%) actively likes or follows a brand on social media.
4 out of 10 users say they use social media specifically to research brands and products they want to buy. Among respondents aged 16 to 24, this figure rises to half of all Internet users.
Every day, about 17,000 new sites appear on the Internet. Based on this, we can draw a simple conclusion - if you are not online, then you lose part of that global audience, which could potentially become your next client.